Existing Clients: Without Charge
Non-Clients: $250.00 plus GST
Press Release Writing : Presented by Tony Adams, Principal – Sydney SEO Partners
Creating press releases is often regarded as unnecessary and even a chore by business owners. But an engaging press release is a powerful way to engage with potential customers and a critical component of any optimisation for search engine’s like Google and Bing.
Positive and engaging press releases by a business or blogger shows them as being at the cutting edge of having quality communication skills and an authoritive performer in their niche. It also signals there is a prevailing culture of awareness to what is occurring in their industry & readers are more likely to be receptive to converting to clients than when they see communications published on the net that are well out of date or with no effort put into them.
This one-day program is designed to equip you, or one of your team, with the skills they need to provide a constant supply of press releases to promote your business or website in a fast and authoritative manner, as the professionals do!
Upon completion of this program, participants should be able to:
- Recognise the importance of press releases to a business & website’s performance.
- Learn the correct way to construct a press release to meet international media agency requirements.
- Use the curated content method of creating press releases.
- Create 500 words of original & engaging content in a press release in just 30 minutes.
- Explain the reasons for press releases being an essential element to assist Google rankings.
- Determine what is appropriate content and why.
- Develop SMART performance goals for press releases management.
- Apply a managed process of repurposing press releases to other web properties.
- Undertake best practice management in relation to key word use in all press releases.
- How to access and use free and cost effective resources to assist create engaging content.
Case studies and practical tasks are an integral component of the program to ensure participants get the most out of the day. Performance Improvement Plan checklists and templates are included in the course materials.
Who should attend?
This workshop is designed for business owners, bloggers and those responsible for managing the SEO, marketing & content performance in any business. It would also be beneficial management who are wanting insights into better managing the activities of their digital marketing team.
Our Office – L13/167 Macquarie Street, Sydney NSW Australia 2000
Come to our venue and benefit from the opportunity to network with other participants and share knowledge and experience.
We can come to you! The added value of this method of learning is that we can customise the workshop to focus on your business needs and issues. Call or email us and we can arrange a time that works for you.
The time is not suitable? Call or email us and we can let you know when the next workshop is being run.
Not quite sure what you need? Call or email us and we can assist you.
How to book? Complete the form below and we will be in touch on how to confirm your place.
L32/1 Market Street, Sydney NSW Australia 2000
About the Presenter – Tony Adams
Tony is a Global SEO Specialist, Business Coach and Motivational Speaker.
Crippled at birth in New Zealand, Tony Adams is a high-energy international speaker, retired stockbroker, webmaster, author and businessman. He also happens to be the world’s fastest tap dancer from 2008-2012 and has broken two Guinness World Records!
Experienced in business strategy, SEO, digital marketing optimization, social analytics and consumer engagement strategies. Tony coaches business owners and professionals in the use of all forms of social media and digital properties to change how they engage with their clients for greater results.
Tony has also worked as an investment banker, been seen in the top 10 shareholders of several Australian listed companies and co-founded Sydney’s Scorpio Music, acclaimed as Australia’s fastest growing record company and associated with managing major international acts Evermore and Matt Corby.
Radical Results Through Social Media Marketing (Key Note Address he is often asked to present at international conferences)
Tony Adams has had a life time of business experiences and has learned from them all that it’s all about the customer.
His social media marketing success secrets will inspire your sales team to double targets and motivate managers and professionals to greater performance, in even the most challenging of times.
Audiences come away feeling powerfully motivated and with his five step business coaching process for achieving radical change by engaging the latest online techniques – a process that can work for any business.
He looks closely at the goal achievement method used to double his income in 6 month and nearly doubling his Guinness World Record in New Zealnd in 9 months.
In a typical, give the customer more than they expect way, Tony concludes all presentations with a speed tap dancing demonstration at 25 taps per second that your conference will just love.
Tony is founding principal of Ztue Marketing which has a portfolio of review websites that can be found in top page one positions for Sydney Personal Trainers, Roofing Repairs, Business Speaking and Sydney Gyms to name just a few.
“I have seen many speakers over the years, but none have engaged us and changed the energy in the room like Tony did”
CEO, Critchlow Ltd, New Zealand
“It has been an honour to work with Tony. He presents with authority and enthusiasm and captivates audiences by sharing his wealth of personal experiences. He speaks with integrity and in doing so inspires you to achieve greater results.”
Director, City Brokers Hardie Ltd, New Zealand
“We have used Tony on many occasions to address our clients. He is an excellent presenter who draws on a vast array of personal experiences and our clients have always enjoyed listening to him. When we have asked him to speak on a specific topic he has always delivered, and exceeded expectations.”
Principal, Wealth Design Ltd
“The keynote presentation on social media marketing was truly inspirational for all who attended. We cant wait to try all the new marketing techniques that Tony shared”
CEO, Supreme Products Ltd
“The passion for inspiring us to achieve was extraordinary to experience. Everyone left with a strong understanding of how they can impliment his business coaching techniques to turn their business around or accelerate growth”
Sydney Waste Management
“Tony has been invaluable in assisting with social media insights for launching our latest project”
Alpha Interior Design