Return on investment (ROI) is simply described as the net return achieved on the funds employed to produce revenue in a venture. Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing ‘invested’ or risked. ROMI is not like the ROI metrics because marketing is not…
Level 32, 1 Market Street, Sydney NSW 2000
1800 Page One
